Mountain Red Expands Into Australia
New Zealand’s leading deer velvet producers has had its product successfully approved for sale in Australia. Nelson-based company Mountain Red was established in 2002 and has since expanded into sales in Asia and the US.
Mountain Red products will be available in Australian health retailers later this month after gaining approval from the Australian Therapeutic Goods Administration (TGA) to sell their Deer Velvet Antler as a Listed Therapeutic Product.
Mountain Red is a family-owned business based in Nelson, and run by CEO Karen Morley.
“I began researching the health benefits of deer velvet with the ultimate goal of improving the health, wellbeing and mobility of my father, who is still running the family farm in his mid-seventies,” says Karen. “We formed the company after years of research and talking with worldwide experts in the field of pharmacology, natural health, sports performance, deer farming and animal husbandry, with the clear vision of bringing to the world the very best Deer Velvet Antler product possible.”
Recognised in the industry for its leading harvesting and processing methods, Mountain Red has strong support from industry representatives, Deer Industry New Zealand (DINZ), with its expansion into Australia.
“Mountain Red is well respected in the velvet industry for its commitment to quality, from animal management and harvesting techniques through to production,” says DINZ velvet marketing manager Rhys Griffiths.
“Deer Velvet Antler has a long, safe history of traditional use in a number of cultures around the world. Velvet is a cornerstone ingredient in traditional Chinese medicine, so our Asian customers having a strong understanding of the importance of velvet in supporting a healthy lifestyle. Having experienced growing success in Asia and the US, the Australian market is a logical next step for Mountain Red,” he says.
Ms Morley believes Mountain Red deer velvet is the highest quality therapeutic deer velvet product available anywhere in the world. “Our family has farmed Red Deer for 30 years and our completely sustainable process ensures animal welfare is never compromised. We use minimal processing, creating a product that is free of drugs, chemicals, additives and preservatives, with a fully sustainable and traceable product back to individual animals.”